How to Craft Mind-Reading Copy

B2B Marketing & Copywriting

"It's like you're reading my mind!" is the best compliment you could ever hear from a reader. Because it means you've jumped into the conversation they're already having in their head. It shows you understand their challenge. Short of possessing telepathic powers, there's only one non-creepy way to do this in real life: Knowing where they are in their decision-making process. Do they know about your solution or are they still unaware you exist, for example? In this solo episode, I address all the decision-making stages, how to spot them and how to write for each stage. Let's get into it.

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Time stamps:

Introduction to Mind Reading (00:00:00)

Stages of Customer Awareness (00:00:59)

Stage One: Problem Aware (00:02:06)

Stage Two: Solution Aware (00:02:15)

Stage Three: Product Aware (00:03:15)

Stage Four: Most Aware (00:03:30)

Nurturing Solution Aware Customers (00:04:26)

Building Trust in Product Aware Stage (00:05:31)

Engaging Most Aware Customers (00:05:31)

Conclusion and Call to Action (00:06:43)