Using Analytics To Make More Money With Apps

Bluecloud Podcast: Build an App Business | App Marketing | Make Money With Apps | Passive Income | App Development

Treść dostarczona przez Carter Thomas: Appreneur, Business Strategist and App Marketer, Carter Thomas: Appreneur, Business Strategist, and App Marketer. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Carter Thomas: Appreneur, Business Strategist and App Marketer, Carter Thomas: Appreneur, Business Strategist, and App Marketer lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.

7+ y ago 13:35

MP3•Źródło odcinka

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on September 16, 2022 08:09 (1+ y ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Using Analytics To Make More Money With Apps

Whenever I say the words “analytics” I usually see a lot of eyes glazing over.

Most people in the app business associate analytics with thousands of data points, the kind of information that only scientists can decipher.

What many people DON'T realize, however, is that analytics are much easier to implement and measure than they think. It's all about breaking down your app into buckets that you then measure.

Once you do this, you can easily see reports that show you how strong your product is. You see exactly what people are doing and why they're not purchasing the in-app purchases you're promoting.

In this video I give you a visual whiteboard session that helps illustrate this powerful, million dollar concept.

Here are the steps to leveraging analytics:

Install analytics into your app. If you've never done this, use a free service like Google Analytics
Break down your app into 4-5 “buckets” such as the onboard experience, the first time walkthrough, completing a level, sharing a photo, purchasing goods, etc. Identify the steps that you want someone to complete.
Have your developer install an “event” that fires every time each bucket is complete. I.e. you would say “I want you to fire an event every time someone completes the onboarding experience” which means that in Google Analytics you would see a completed event every time someone goes through the onboarding.
Measure your baseline numbers. Watch these for a week and identify what percentage of people complete each one.
Update your app to optimize each bucket. Iterate and measure. Repeat.

Once you have this system working, you can begin to test traffic sources.

Things like Facebook Ads or Influencers can both be tracked and may offer very different data than organic traffic from the app store depending on your targeting.

Repeat this process over. Measure. Improve.

That's it.

Analytics are not complicated once you break it down into measurable parts. The key is to go one step at a time and to be systematic about your progress.

This is how billion dollar products are built.

See ya!

Carter

The post Using Analytics To Make More Money With Apps appeared first on Bluecloud Solutions - App Marketing.

67 odcinków