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39 | Adapting GTM for SaaS Transformation - Ernie Hu @ CAST Software
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SUMMARY
In this episode of the Breakout Podcast, Ernie Hu, who holds a hybrid role of CRO and COO at CAST, shares his extensive experience in the software industry spanning three decades, including 20 years at IBM.
Hu discusses CAST's journey to become the go-to name in software intelligence, referring to it as the MRI for software. He elaborates on the challenges and strategies of transitioning to a SaaS subscription model and the importance of specialization in sales. Hu emphasizes the need for alignment within teams and clear communication from leadership for successful execution. He also reflects on the fresh perspectives brought by private equity ownership and offers advice for aspiring Chief Revenue Officers.
The conversation highlights the evolving sales culture and operational dynamics within a fast-growing, private equity-backed software company.
Timestamps:
[00:00:00] Defining and Leading a New Category [Cold Open]
[00:00:45] Welcome to the Breakout Podcast
[00:01:17] Meet Ernie Hu: Career and Role at CAST
[00:01:52] Understanding CAST: The MRI for Software
[00:04:57] Sales and Market Dynamics in the SaaS World
[00:05:20] Specialization and Sales Strategy at CAST
[00:13:09] Evolving Sales Culture and Compensation Plans
[00:20:22] Private Equity Influence and Business Evolution
[00:27:12] Leadership Insights and Final Thoughts
Listen to the Breakout Podcast: Apple|Spotify
Let us know what else you’d like to hear & see covered: [email protected]
Connect with Gareth - https://www.linkedin.com/in/gareth-webb-outscout/
Connect with Ernie - https://www.linkedin.com/in/ernie-hu-6b06a4129/
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