Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Treść dostarczona przez Dr. Peter Boulden and Dr. Craig Spodak. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Dr. Peter Boulden and Dr. Craig Spodak lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Genius Dental Marketing with Darren Shaw of Whitespark.ca
Manage episode 435399735 series 1287995
Treść dostarczona przez Dr. Peter Boulden and Dr. Craig Spodak. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Dr. Peter Boulden and Dr. Craig Spodak lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
The Bulletproof Dental Podcast Episode 362
HOSTS: Dr. Peter Boulden and Dr. Craig Spodak
GUEST: Darren Shaw
DESCRIPTION
In this conversation, Peter and Darren discuss the importance of local SEO for dentists and how to optimize their Google Business Profile. They cover topics such as the impact of reviews on local rankings, the significance of keywords in the business name, the value of image and video optimization, and the benefits of using YouTube for video embedding. Darren emphasizes the importance of user engagement signals, such as time on site and pogo sticking, in influencing search rankings. He also discusses the significance of having a well-designed website with compelling copywriting and videos to keep visitors engaged. He highlights the value of optimizing GMB services and using Google Posts as a sales tool. Additionally, Darren recommends using Microsoft Clarity to track user behavior on websites and improve conversion rates.
TAKEAWAYS
Local SEO is crucial for dentists to improve their rankings in the local pack and attract more customers.
Optimizing the Google Business Profile is essential, including selecting the right primary category and soliciting reviews.
Image optimization, including adding captions and descriptions, can improve engagement and visibility.
Mobile optimization is vital, as Google prioritizes mobile-friendly websites and profiles. User engagement signals, such as time on site and pogo sticking, play a crucial role in search rankings.
Having a well-designed website with compelling copywriting and videos can help keep visitors engaged.
Optimizing GMB services and using Google Posts as a sales tool can have a positive impact on rankings and conversions.
Tracking user behavior on websites using tools like Microsoft Clarity can help improve conversion rates.
CHAPTERS
00:00 - Introduction and Background
02:29 - The Importance of Local SEO for Dentists
06:43 - Optimizing the Google Business Profile
09:26 - The Significance of Keywords in the Business Name
12:20 - Creating Separate Google Business Profiles for Practitioners
18:10 - The Impact of Image Optimization on Rankings
20:58 - The Benefits of Using YouTube for Video Embedding
25:23 - The Importance of Mobile Optimization
30:13 - Optimizing User Engagement Signals
33:12 - Prioritizing GMB Services and Mirror Image Web Pages
46:58 - Monitoring and Managing Google Business Profiles
51:38 - Tracking User Behavior with Microsoft Clarity
REFERENCES
360 odcinków
Udostępnij
Manage episode 435399735 series 1287995
Treść dostarczona przez Dr. Peter Boulden and Dr. Craig Spodak. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Dr. Peter Boulden and Dr. Craig Spodak lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
The Bulletproof Dental Podcast Episode 362
HOSTS: Dr. Peter Boulden and Dr. Craig Spodak
GUEST: Darren Shaw
DESCRIPTION
In this conversation, Peter and Darren discuss the importance of local SEO for dentists and how to optimize their Google Business Profile. They cover topics such as the impact of reviews on local rankings, the significance of keywords in the business name, the value of image and video optimization, and the benefits of using YouTube for video embedding. Darren emphasizes the importance of user engagement signals, such as time on site and pogo sticking, in influencing search rankings. He also discusses the significance of having a well-designed website with compelling copywriting and videos to keep visitors engaged. He highlights the value of optimizing GMB services and using Google Posts as a sales tool. Additionally, Darren recommends using Microsoft Clarity to track user behavior on websites and improve conversion rates.
TAKEAWAYS
Local SEO is crucial for dentists to improve their rankings in the local pack and attract more customers.
Optimizing the Google Business Profile is essential, including selecting the right primary category and soliciting reviews.
Image optimization, including adding captions and descriptions, can improve engagement and visibility.
Mobile optimization is vital, as Google prioritizes mobile-friendly websites and profiles. User engagement signals, such as time on site and pogo sticking, play a crucial role in search rankings.
Having a well-designed website with compelling copywriting and videos can help keep visitors engaged.
Optimizing GMB services and using Google Posts as a sales tool can have a positive impact on rankings and conversions.
Tracking user behavior on websites using tools like Microsoft Clarity can help improve conversion rates.
CHAPTERS
00:00 - Introduction and Background
02:29 - The Importance of Local SEO for Dentists
06:43 - Optimizing the Google Business Profile
09:26 - The Significance of Keywords in the Business Name
12:20 - Creating Separate Google Business Profiles for Practitioners
18:10 - The Impact of Image Optimization on Rankings
20:58 - The Benefits of Using YouTube for Video Embedding
25:23 - The Importance of Mobile Optimization
30:13 - Optimizing User Engagement Signals
33:12 - Prioritizing GMB Services and Mirror Image Web Pages
46:58 - Monitoring and Managing Google Business Profiles
51:38 - Tracking User Behavior with Microsoft Clarity
REFERENCES
360 odcinków
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Podobny do Bulletproof Dental Practice
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The Tai Lopez podcast brings you the best business education straight from the world's top entrepreneurs. I will also review the best books in health, wealth, love and happiness that will help you achieve your maximum potential and live the best life possible.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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continue reading
Player FM - aplikacja do podcastów
Przejdź do trybu offline z Player FM !
Przejdź do trybu offline z Player FM !
