110. Never discount the journey and what you’ve made

Business Buyer Diaries: the Reality Before, During, and After

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Ever had that lightbulb moment when you realize the solution to your problem was right under your nose the whole time? That's exactly what happened to me, a gym owner who thought an overhaul was the answer to my challenges. Instead, a simple conversation unveiled that a stronger marketing strategy might just be the key. Join me as I recount a particularly enlightening day that includes a successful meeting with my manager and an insightful exchange with a Wisconsin-based specialist who helps struggling gyms bounce back. It's a tale of epiphanies, resourcefulness, and the unexpected value of one's own journey.
This episode isn't just about my story; it's also an invitation to peek behind the curtain of the gym industry. We explore the nitty-gritty of buying and selling fitness clubs and what it takes to command a premium sale. Plus, our guest specialist and I hatch a plan to empower gym owners with the know-how to prepare their businesses for the market, from the perspective of both buyer and seller. So whether you're in the fitness industry or just curious about the business side of wellness, strap in for a session that's as enriching as it is invigorating. Business Buyers Club
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