123. How to land meetings with Biz Owners (hint- be wayyy too direct)

Business Buyer Diaries: the Reality Before, During, and After

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Ever feel like you're walking on eggshells trying to get a CEO's attention? Well, strap in as I reveal the ticket to captivating the busiest bees in the business hive! Discover the art of brevity and clarity in your pitches, and why being able to succinctly articulate your value can make or break your chances of sealing the deal. I'll share my personal experience of pitches that have worked on me, a CEO, and the secrets behind them—like setting a hard end time and the unexpected power move of ending early. It's the ultimate playbook for making CEOs sit up and listen, rather than reaching for their next cup of coffee.
This episode is like a fine espresso shot of practical wisdom: strong, impactful, and exactly what you need to fuel your approach to business meetings. We'll dissect the anatomy of a successful pitch and why listening is the golden key to unlocking a CEO's interest. Forget the generic spiel; it's time to sharpen your approach and tailor your message. I'll take you through real-life scenarios where a pitch caught my attention and the significant upside of tuning into the unique aspects of a business. Capturing a CEO's curiosity is a subtle art, and in this conversation, you'll get the insider's guide on how to master it.

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