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In Conversation - Mickie Kennedy Top Five Tips For Press Release Success
Manage episode 437551339 series 2814247
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"If you go to AI and ask AI to help you write a subject matter for PR, you're going to get the same 97% of releases that don't work because AI's been trained on the whole body of press releases out there.”
Mickie Kennedy Top Five Tips For Press Release Success
1. What is a press release and how do they work?
2. What are tips for writing a winning press release
3. Why do so many press releases fail?
4. How do you measure press releases performance?
5. Describe how an offline company used media pickup to convert more sales while raising prices
TIME STAMP SUMMARY
01:09 Knowing what to focus on
07:41 Creating a Compelling Story
13:53 Avoiding Generic Content
20:49 Refining Your PR Approach
Where to find Mickie?
Website http://www.ereleases.com
LinkedIn https://www.linkedin.com/in/publicity
Mickie Kennedy Bio
Mickie Kennedy created eReleases over 25 years ago to provide small businesses with access to the media and a national newswire—all with a personal touch. eReleases helps small businesses, startups, and authors gain website traffic and attract better quality customers through media coverage. The company excels in writing and distributing press releases to journalists, trade publications, and key industry influencers, thereby increasing visibility and credibility, and driving more revenue from dream clients. Mickie lives in Baltimore County with his family and two feuding cats, enjoys British science fiction, and admits to an unhealthy addiction to diet soda. He holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University and continues to write poetry most Monday nights with a virtual group of fellow misfits from around Brunswick, Maryland. As a dynamic entrepreneur and poet, Mickie has seamlessly blended his creative and business skills to build eReleases into a leading press release distribution platform. With over 25 years of experience in public relations and marketing, Mickie has significantly impacted small businesses, authors, and startups by securing remarkable media coverage. His journey exemplifies the power of resilience, innovation, and mindfulness in business, demonstrating how one can successfully merge creativity with entrepreneurial acumen to achieve sustained success.
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