Branding in Male-Dominated Spaces with Emily Joann Wilkins

Chicks Who Give a Hoot

In this episode, we chat about:

• Emily and Sara's mastermind community

• The benefits of being in the same industry group

• Supporting each other rather than competing

• Emily's business Marketing Metal

• Emily's niche: small manufacturing companies

• Emily's career background and why she chose her niche

• Emily's business challenges and opportunities

• Importance of branding in manufacturing

• Emily's thoughts on skilled trades

• Emily's experiences as a woman in a male-dominated industry

• Building authority and credibility in a niche

• Marketing strategies in manufacturing

• Transformative impact of branding

• Future aspirations and ongoing projects

• Contacting and connecting with Emily

Resources + Links:

Learn more about their impactful work and how they help job shops at marketingmetal.com

Connect with Emily Joann Wilkins on LinkedIn

Grow your brand, income, and impact! Learn more on our website ellyandnoracreative.com

Connect with Sara on Instagram | @sarachamberscreative

@ellyandnoracreative

For show notes, resources, and more, visit Chicks Who Give a Hoot

Follow along with the podcast on Instagram | @chickswhogiveahoot

Show Notes:

In this episode of the Chicks Who Give a Hoot podcast, I am joined by Emily Joann Wilkins, the founder and CEO of Marketing Metal, a company specializing in marketing for small manufacturing businesses. These companies, often referred to as "job shops," represent an underserved market segment that is frequently overlooked by marketers who may not understand their unique needs.

Together, Emily and I discuss the distinct challenges and opportunities within the niche of manufacturing marketing. We emphasize the importance of community and support networks for entrepreneurs, and explore how strong branding can significantly impact and modernize traditional industries. Emily shares insights from her career, her strategies for building authority, and discusses the transformative power of effective marketing in typically male-dominated spaces.

Our conversation also delves into the strategic initiatives Emily is undertaking to promote and elevate manufacturing businesses, highlighting her innovative approach to industry-specific marketing solutions.

01:00 Introduction and Meet Emily Joann Wilkins

01:56 The Power of Mastermind Communities

03:27 Emily's Business Journey

05:31 The Importance of Branding in Manufacturing

08:34 Challenges and Opportunities in Skilled Trades

17:34 Building Authority in a Niche Market

21:21 Navigating a Male-Dominated Industry

30:43 Conclusion and Final Thoughts