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Why Over-Emphasizing Cost Per Lead Is Killing Your REI Business
Manage episode 373311092 series 3462581
Treść dostarczona przez Bateman Collective. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Bateman Collective lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
If you're like most real estate investors, you probably get stuck in the Cost Per Lead trap sometimes. And that's okay! In today's episode, we will talk about a better way to assess your campaigns that will help you drive more impactful results than ever.
In this episode, we discuss:
- Why ROI and bottom-funnel metrics matter more than cost per lead or impressions (02:05)
- The dangers of making decisions based on limited data or small sample sizes (04:50)
- Defining lead quality based on the funnel stage with sufficient sample size (07:30)
- How to find undervalued leads by looking at what competitors ignore (09:45)
- The flaws with only looking at cost per lead or cost per deal (11:20)
- Real-life examples of why you need to analyze beyond cost per lead (13:40)
- The key funnel metrics you must track for real estate success (16:55)
Learn why solely focusing on cost per lead can damage your profits and ROI. Discover how to track funnel metrics properly to make data-driven decisions that maximize your real estate investment returns.
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