Episode 3 - Did online reviews just get more important? Local Google updates with Conrad Saam

Cracking Local

Today on the show we are talking about online reviews with SEO guru Conrad Saam. In late April 2017 Google added a +4 star qualitative filter to the local search pack. This means if you aren’t getting good reviews, and a lot of them, you will struggle to get into the local pack. But don’t worry Conrad has you covered! Topics Covered: How Conrad got his start in SEO (1:24), what it’s like working as a marketer in the legal vertical (2:49), recent updates to the Google Local Pack (5:44), how to approach the update tactically (7:51), what this update means for the future of local search (9:21), more talk on how tough legal can be for a marketer (10:50), final takeaways in how to approach this google update (15:25), we talk a little Rand Fishkin (17:43) If you like the show head over to https://www.vendasta.com/blog/ to find more free content and even some stuff you can buy from us (it’s top shelf white label marketing software). The amazing music you hear as part of the show is from the album Prism System by Ursa. Check more of her stuff out at https://ursamusic.bandcamp.com/ Don’t forget to subscribe, comment, and a review. The show is brand new so we are agile like a cat when it comes to making it what you want to hear!