Episode 4 - Secret sauce growth strategy with VP of growth Jacqueline Cook

Cracking Local

Every business is looking to grow. But sustainable growth is more complex than simply generating revenue. As the VP of growth for Vendasta Jacqueline Cook understands this deeply. Over the past 18 months Vendasta has more than doubled in size and continues to get bigger. We get the scoop on how the company did it, and what we can all take away from her experiences in the business world. Topics Covered: What are the biggest hurdles Vendasta runs into towards growth (3:30), beyond more revenue why is having a growth centred mindset important (6:35), if you could go back and teach yourself one lesson what would it be (8:15), how to use data to motivate (12:45), what are the companies that Jacqueline admires the most (17:26), outside of work what is Jacqueline paying attention to (22:37) If you like the show head over to www.vendasta.com/blog/ to find more free content and even some stuff you can buy from us (it’s top shelf white label marketing software). The amazing music you hear as part of the show is from the album Prism System by Ursa. Check more of her stuff out at ursamusic.bandcamp.com/ Don’t forget to subscribe, comment, and a review. The show is brand new so we are agile like a cat when it comes to making it what you want to hear!