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McKinsey’s 2030 vision: A challenge for medical affairs
Manage episode 410047790 series 3506216
Treść dostarczona przez Darshan Kulkarni. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Darshan Kulkarni lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
McKinsey’s vision for Medical Affairs in 2030 envisions profound integration of digital tools, analytical innovation, evidence generation, and leadership transformation. However, this vision faces a critical challenge as recent lawsuit losses against the FDA have shifted the landscape. Previously, Medical Affairs held the exclusive right to share off-label information, but FDA losses prompted guidelines allowing sales reps, under supervision, to share such information.
This regulatory change provides a more cost-effective approach for companies, challenging the traditional role of Medical Affairs representatives. Artificial intelligence is also emerging to supplement or replace certain functions of Medical Affairs in a compliant manner. The evolving landscape necessitates Medical Affairs to swiftly redefine its role with a strategic vision to avoid becoming sales-centric, potentially jeopardizing its educational and patient-centric functions.
Without a clear vision, Medical Affairs risks devolving into sales roles, hindering its potential impact on patient outcomes. The legal and regulatory reality demands a careful alignment of Medical Affairs activities with compliance.
For further insights and compliance discussions in Medical Affairs, contact at 302-252-6959. Stay tuned for more updates!
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