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Leveraging Data and AI to Drive Sales Through Personalized Marketing with Kay Vizon
Manage episode 361220400 series 2983403
In Episode 9 of this season’s Digital and Dirt podcast, Ian welcomes Kay Vizon, Director at Kroger Integrated Media to discuss Kroger’s media strategy and how to utilize technology to create efficiencies and drive sales. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/kay-vizon
00:00 - 06:04 Introducing Kay Vizon
06:08 - 09:50 Kay Finding Her Calling
09:59 - 12:18 Innovating With Kroger
12:28 - 25:42 Kay's Journey
25:51 - 33:44 Target Audience Within The Grocery
33:48 - 40:42 AI In Partnership and Ads
40:45 - 46:20 Evolution of the Grocery Store
112 odcinków
Manage episode 361220400 series 2983403
In Episode 9 of this season’s Digital and Dirt podcast, Ian welcomes Kay Vizon, Director at Kroger Integrated Media to discuss Kroger’s media strategy and how to utilize technology to create efficiencies and drive sales. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/kay-vizon
00:00 - 06:04 Introducing Kay Vizon
06:08 - 09:50 Kay Finding Her Calling
09:59 - 12:18 Innovating With Kroger
12:28 - 25:42 Kay's Journey
25:51 - 33:44 Target Audience Within The Grocery
33:48 - 40:42 AI In Partnership and Ads
40:45 - 46:20 Evolution of the Grocery Store
112 odcinków
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