Przejdź do trybu offline z Player FM !
Using Content Creators on YouTube to Reach Voters with Lauren Benedict Spotter
Manage episode 436909039 series 1171999
Lauren Benedict is Spotter's Chief Revenue Officer and a media ecosystem professional. She has been at the forefront of the consumer shift to streaming services and CTV and understands the value of content to attract a diverse audience. Spotter invests in content creators to help create a robust landscape of long-form videos on YouTube and provides sophisticated targeting tools for advertisers to reach desired affinity groups. This approach is particularly effective for reaching cord-cutters and low-information voters with a YouTube first-viewing behavior.
We talk about:
- The content creator economy
- How consumer media consumption habits are changing
- Value of targeting voters on YouTube
- Political advertising in a streaming media world
#Spotter #YouTube #PoliticalAds #Voters #ContentCreators #GOTV #Election2024 #VoterPersuasion #LowInformationVoters
109 odcinków
Manage episode 436909039 series 1171999
Lauren Benedict is Spotter's Chief Revenue Officer and a media ecosystem professional. She has been at the forefront of the consumer shift to streaming services and CTV and understands the value of content to attract a diverse audience. Spotter invests in content creators to help create a robust landscape of long-form videos on YouTube and provides sophisticated targeting tools for advertisers to reach desired affinity groups. This approach is particularly effective for reaching cord-cutters and low-information voters with a YouTube first-viewing behavior.
We talk about:
- The content creator economy
- How consumer media consumption habits are changing
- Value of targeting voters on YouTube
- Political advertising in a streaming media world
#Spotter #YouTube #PoliticalAds #Voters #ContentCreators #GOTV #Election2024 #VoterPersuasion #LowInformationVoters
109 odcinków
सभी एपिसोड
×Zapraszamy w Player FM
Odtwarzacz FM skanuje sieć w poszukiwaniu wysokiej jakości podcastów, abyś mógł się nią cieszyć już teraz. To najlepsza aplikacja do podcastów, działająca na Androidzie, iPhonie i Internecie. Zarejestruj się, aby zsynchronizować subskrypcje na różnych urządzeniach.