Aligning People, Processes, And Systems: Ecommerce Scaling Strategies With Melissa Coventry

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

Welcome to another episode of eCommerce Fastlane. Today, our guest is Melissa Coventry the VP of Operations RoseSkinCo.

In this episode, Melissa shares her know-how on tackling the big three challenges that new companies face: not enough money, not enough people, and not enough time. We’ll talk about how to handle sudden growth when your marketing takes off, deal with more customer questions, and still keep your business on track.

Melissa will teach us about her “expense value graphing” method. This clever tool helps you decide which projects to do first by looking at how much they cost and how much value they bring. She’ll also give us practical tips on building a strong foundation for your business operations.

We’ll cover important topics like making sure all parts of your supply chain work well together, fixing the real problems in your business, not just putting band-aids on them, handing off tasks so you don’t burn out, hiring the right people as your company grows, and using data to make smart decisions.

This episode is full of useful advice to help you grow your online store. We’ll even peek into the future of eCommerce with AI and automation. Get ready to learn a lot!

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.