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5 Key Steps for Effective CRM Implementation with Haydn Parks, Digital Fit
Manage episode 393988486 series 79607
Haydn Parks is a CRM specialist.
He now consults for brands like Balance Me, Hunter Boots and Sisley Paris via his firm Digital Fit. And before that, was Head of Performance at LoveCrafts, Global Head of CRM at Moet Hennessy, and Head of Digital at Agent Provocateur.
Hit PLAY to hear:
- Haydn’s eCommerce journey
- Why defining the goals is the first step
- The importance of data in identifying opportunities
- What’s involved in planning the activation strategy
- Step four that is executing the strategy
- How tracking metrics ties back to the first step
- Plus, Haydn’s top tips!
Key timestamps to dive straight in:
[04:58] CRM is understanding the customer at every level of the buying journey.
[08:29] Understanding customer behavior and how to influence it.
[12:21] Defining clear goals crucial for successful projects.
[15:13] Understanding customer data for better business decisions.
[17:40] Leverage existing infrastructure for business growth.
[19:59] Involving everyone in the business and getting processes in place.
[21:29] Look at the data and find out if your goals have been met.
[22:49] Listen to Haydn’s top tips!
Contact SHOPLINE >>> https://ecmp.info/shopline
Book your Super Payments Demo >>> https://ecmp.info/super
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
551 odcinków
Manage episode 393988486 series 79607
Haydn Parks is a CRM specialist.
He now consults for brands like Balance Me, Hunter Boots and Sisley Paris via his firm Digital Fit. And before that, was Head of Performance at LoveCrafts, Global Head of CRM at Moet Hennessy, and Head of Digital at Agent Provocateur.
Hit PLAY to hear:
- Haydn’s eCommerce journey
- Why defining the goals is the first step
- The importance of data in identifying opportunities
- What’s involved in planning the activation strategy
- Step four that is executing the strategy
- How tracking metrics ties back to the first step
- Plus, Haydn’s top tips!
Key timestamps to dive straight in:
[04:58] CRM is understanding the customer at every level of the buying journey.
[08:29] Understanding customer behavior and how to influence it.
[12:21] Defining clear goals crucial for successful projects.
[15:13] Understanding customer data for better business decisions.
[17:40] Leverage existing infrastructure for business growth.
[19:59] Involving everyone in the business and getting processes in place.
[21:29] Look at the data and find out if your goals have been met.
[22:49] Listen to Haydn’s top tips!
Contact SHOPLINE >>> https://ecmp.info/shopline
Book your Super Payments Demo >>> https://ecmp.info/super
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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