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Marketing Insights for Maximum eCommerce Growth with 8-figure Naturepedic’s Arin Schultz
Manage episode 392775962 series 79607
Arin Schultz is VP of Sales and Marketing at natural mattress brand Naturepedic.
Founded in 2003, Naturepedic sell via their Magento website, 22 stores, and via wholesale. Sales-wise they’re in the mid-high 8 figures, and have tripled in size since Arin joined 9 years ago.
Hit PLAY to hear:
- Arin’s journey into eCommerce
- How Naturepedic found success with affiliate and influencer marketing
- Their strategic use of SEO
- Naturepedic’s commitment to environmental consciousness
- Customer education and its contribution to brand growth
- Balancing internal and external resources
Key timestamps to dive straight in:
[04:08] Shifting from sales to marketing.
[05:34] Taking over Naturepedic’s affiliate program in 2020 and getting great returns.
[07:39] Get the basics of SEO right to build and grown your brand.
[09:56] Plans for bringing more traffic to the website.
[12:18] Naturepedic focuses on customer education.
[13:11] Getting repeat customers due to great customer service.
[16:22] Brand educating on healthy living, environmental impact.
[19:08] Benefits of outsourcing.
[20:49] Hear Arin’s top tips!
Contact SHOPLINE >>> https://ecmp.info/shopline
Book your Super Payments Demo >>> https://ecmp.info/super
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
551 odcinków
Manage episode 392775962 series 79607
Arin Schultz is VP of Sales and Marketing at natural mattress brand Naturepedic.
Founded in 2003, Naturepedic sell via their Magento website, 22 stores, and via wholesale. Sales-wise they’re in the mid-high 8 figures, and have tripled in size since Arin joined 9 years ago.
Hit PLAY to hear:
- Arin’s journey into eCommerce
- How Naturepedic found success with affiliate and influencer marketing
- Their strategic use of SEO
- Naturepedic’s commitment to environmental consciousness
- Customer education and its contribution to brand growth
- Balancing internal and external resources
Key timestamps to dive straight in:
[04:08] Shifting from sales to marketing.
[05:34] Taking over Naturepedic’s affiliate program in 2020 and getting great returns.
[07:39] Get the basics of SEO right to build and grown your brand.
[09:56] Plans for bringing more traffic to the website.
[12:18] Naturepedic focuses on customer education.
[13:11] Getting repeat customers due to great customer service.
[16:22] Brand educating on healthy living, environmental impact.
[19:08] Benefits of outsourcing.
[20:49] Hear Arin’s top tips!
Contact SHOPLINE >>> https://ecmp.info/shopline
Book your Super Payments Demo >>> https://ecmp.info/super
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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