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From Etsy Startup to 7-Figure Shopify Success with Michele Ferron, Once Upon a Tuesday
Manage episode 391444120 series 79607
Michele Ferron is the founder of fully bootstrapped Once Upon A Tuesday–selling calendars and planners for design lovers.
Founded in 2020, Once Upon A Tuesday now sells via their Shopify store, Etsy, and Wholesale. They’re on track to hit £1,000,000 in annual sales this year, and have a growth rate of 100% year on year.
Hit PLAY to hear:
- Michele’s accidental eCommerce journey from Etsy to Shopify to wholesale
- Their motivation to venture into wholesale
- How they handle the ever-changing stationery market
- Why selling dated and seasonal products works for Once Upon a Tuesday
- How collaborations, affiliates, and partnerships fit into their eCommerce strategies
- The importance of getting both negative and positive customer reviews
- Why becoming a B Corp certified brand is a goal that goes beyond sustainability
Key timestamps to dive straight in:
[03:37] Successful calendar design led to a successful Etsy business.
[08:12] Challenging process, but created reusable acrylic wall decor.
[09:20] How they create products that stay on-brand.
[13:30] Selling seasonal products and dealing with inventory concerns.
[15:47] The importance of both negative and positive reviews.
[17:00] Doing things right in the business, and not just on the sustainability side.
[18:39] Listen to Michele’s top eCommerce tips.
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
551 odcinków
Manage episode 391444120 series 79607
Michele Ferron is the founder of fully bootstrapped Once Upon A Tuesday–selling calendars and planners for design lovers.
Founded in 2020, Once Upon A Tuesday now sells via their Shopify store, Etsy, and Wholesale. They’re on track to hit £1,000,000 in annual sales this year, and have a growth rate of 100% year on year.
Hit PLAY to hear:
- Michele’s accidental eCommerce journey from Etsy to Shopify to wholesale
- Their motivation to venture into wholesale
- How they handle the ever-changing stationery market
- Why selling dated and seasonal products works for Once Upon a Tuesday
- How collaborations, affiliates, and partnerships fit into their eCommerce strategies
- The importance of getting both negative and positive customer reviews
- Why becoming a B Corp certified brand is a goal that goes beyond sustainability
Key timestamps to dive straight in:
[03:37] Successful calendar design led to a successful Etsy business.
[08:12] Challenging process, but created reusable acrylic wall decor.
[09:20] How they create products that stay on-brand.
[13:30] Selling seasonal products and dealing with inventory concerns.
[15:47] The importance of both negative and positive reviews.
[17:00] Doing things right in the business, and not just on the sustainability side.
[18:39] Listen to Michele’s top eCommerce tips.
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
551 odcinków
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