LIFTS Episode 39 - The Decline of HIIT Training | What’s next for the Fitness Industry| Ross Campbell | Beyond Activ

Escape Your Limits

On this LIFTS podcast, Escape Fitness CEO, Matthew Januszek and Mo Iqbal, Founder & CEO of SweatWorks are joined by guest, Ross Campbell, Founder & CEO of Beyond Activ, one of the largest and most influential global networks for health, fitness, wellness, sports, hospitality and leisure businesses.

This episode discusses the evolution of fitness and healthcare conferences, with a focus on the recent Beyond Activ event in Saudi Arabia. They explore the impact of GLP-1 and AI on the industry, the changing landscape of boutique fitness and the growing competition in the wellness hospitality space.

Key topics discussed include:

• Real life experiences and meaningful connection through events.
• The crossroads for boutique fitness and wellness.
• HIIT vs. strength and conditioning workouts.
• Research by Dr. Stacy Sims that shows that HIIT could be detrimental to health.
• The boom in popularity of Pilates.
• Equinox signs up for Neom, Saudi Arabia’s futuristic desert.
• The focus on wellness-centric hospitality brands.
• New developments in wellness, recovery and longevity.
• GLP-1s as a disruptor to the industry.
• Airlines and airports reinvesting in lounges and wellness.
• Beyond Activ, New York, 17-19th September.

To learn more about Beyond Activ, click here: https://beyondactiv.com/

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0:00 Intro

4:13 The evolution of boutique fitness

5:12 HIIT vs. strength and conditioning workouts

8:10 The boom in popularity of Pilates

10:12 Fitness trends; strength, Pilates and wellness-focused hospitality

14:18 Wellness-focused hotels and their growth in Saudi Arabia

19:37 Wellness-driven residencies and GLP-1’s impact on diabetes monitoring

20:53 New developments in wellness, recovery and longevity

23:36 Growth and innovation investment opportunities in luxury markets

29:25 Fitness events in Asia and the US