15: How To Build a Business That Lands $700,000 on Shark Tank

Execepreneur: From Executive to Entrepreneur

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9y ago 26:33

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Brittany Hodak is co-founder of ZinePak, a company that creates custom, interactive publications for super-fans. They partner with top brands and entertainers (ahem... Taylor Swift) to elevate regular consumer promotions (e.g., CD in a store) into an interesting and memorable experience. Several months ago, they were invited by Shark Tank Producers to pitch their company, and walked away with an offer of $725,000 from Robert and Lori.

We had 5 questions for Brittany this week:

1 – How’d you get the company off the ground?

2 - Tell us all about your Shark Tank Experience

3 - You’ve had fantastic growth - what’s been key to your customer acquisition strategy?

4 - What has been critical to growing the business well?

5 - Tell us about how your Shark Tank experience inspired you to start a charity?

For complete show notes, visit www.launchandlead.com.

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