Bytes and Bites: The Tech Behind Food Traceability with Jayson Berryhill, the Co-founder and CEO of Wholechain

Farm to Fork: The Innovators with David Maloni

In this episode, I’m joined by Jayson Berryhill, the co-founder and CEO of Wholechain, a blockchain-based solution for enhancing traceability in supply chains. Jayson’s background in mobile technology and his time working in Indonesia led him to pivot towards solving supply chain visibility challenges, particularly in food and agriculture. Wholechain, under his leadership, is now a key player in traceability across industries, serving clients like Estée Lauder, McCormick, and Chicken of the Sea. Jayson’s extensive experience in tech innovation and supply chain transparency makes him the perfect guest to help us dive into the growing importance of traceability for businesses today.
Throughout the episode, Jayson highlights several important takeaways about traceability and its impact on modern supply chains. First, traceability is essential for ensuring food safety, sustainability, and transparency, helping companies better manage risks and reduce waste. Jayson emphasizes that while regulations like the FDA’s FSMA Rule 204 are driving adoption, traceability also offers strategic benefits, such as operational efficiency and brand differentiation. Additionally, the implementation of blockchain technology enables secure and verifiable tracking of products, providing businesses with more robust tools to trace their supply chains from source to consumer. This shift is not just about compliance but about fundamentally improving how supply chains are managed and how businesses can adapt to meet evolving consumer and regulatory expectations.
Connect with the Host:
David Maloni’s LinkedIn:
https://www.linkedin.com/in/davidmaloni/
Connect with our Guest:

Jayson’s LinkedIn:
https://www.linkedin.com/in/jaysonberryhill/

Connect with Datum FS:
https://datumfs.com/
Timestamps:

00:00 - Introduction to Jayson Berryhill

00:09 - Early Work in Indonesia

00:48 - Founding Wholechain

01:12 - Living as a Digital Nomad

01:49 - The Importance of Traceability

02:51 - Size and Complexity of Seafood Industry

03:50 - Interconnected Supply Chains

05:16 - Passion for Traceability and Wholechain’s Mission

07:06 - FDA’s FSMA Rule 204 and Why It Matters

09:56 - Defining Traceability and Supply Chain Standards

12:17 - How Wholechain Implements Blockchain Technology

15:35 - Addressing Supply Chain Risks and Bad Actors

18:43 - The Role of Blockchain in Traceability

20:36 - Standardization Across the Supply Chain

23:31 - Operational Benefits of Traceability

25:58 - Wholechain’s Impact Beyond the Seafood Industry

28:45 - Consumer Transparency and Brand Trust

31:26 - How Traceability Drives Efficiency and Sustainability

34:12 - Blockchain and its Future Role in Supply Chains

36:22 - Challenges in Implementing Traceability

38:45 - How Different Industries are Embracing Traceability

41:30 - Success Stories and Major Wins for Wholechain

43:18 - The Evolving Role of Technology in Supply Chains

45:10 - Jayson’s Vision for the Future of Global Supply Chains

47:25 - Final Thoughts and Key Takeaways

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