How to Take Calculated Risks with Jenny Just of Peak6

For Starters with Alexa von Tobel

What does it take to become one of the few self-made billionaires in the US? According to the visionary business leader Jenny Just, it starts with a comfortability with taking risks. After just giving birth to her first child, Jenny took a risk and founded her first business, Peak6, in 1997. Peak6 began as a proprietary options trading firm and has since grown into a multibillion-dollar financial services and technology giant housing the next generation of products and service brands including PEAK6 Capital Management, PEAK6 Strategic Capital, Apex Fintech Solutions, PEAK6 InsurTech, and Zogo. On top of these achievements, Jenny also co-founded Poker Power—a company she launched with her daughter Juliette to teach poker and empower women to master the art of risk-taking. Jenny shares how stock rewards could address the persistent issue of financial literacy in our country, why she believes her repeated failures have led to invaluable lessons throughout her career, and how she continues to motivate herself three decades into her career.