It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Master Messaging: The Science of the Sale: David Kurkjian, Breaks it All Down.
Manage episode 373840612 series 1142104
Treść dostarczona przez Franchise Today. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Franchise Today lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Master Messaging helps clients increase their revenue in predictable and sustainable ways. Their approach applies the latest principles in behavioral psychology. These include how individuals perceive value and communicating in ways that increase engagement throughout the buyer’s journey. This empowers sales reps to communicate value with prospects and customers, which is crucial for increasing revenue. David Kurkjian, Author of "6X - Convert More Prospects to Customers: A Road Map for Early-Stage Sales Conversations" and Creator of Master Messaging, breaks it all down. This week, on Franchise Today.
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Manage episode 373840612 series 1142104
Treść dostarczona przez Franchise Today. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Franchise Today lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Master Messaging helps clients increase their revenue in predictable and sustainable ways. Their approach applies the latest principles in behavioral psychology. These include how individuals perceive value and communicating in ways that increase engagement throughout the buyer’s journey. This empowers sales reps to communicate value with prospects and customers, which is crucial for increasing revenue. David Kurkjian, Author of "6X - Convert More Prospects to Customers: A Road Map for Early-Stage Sales Conversations" and Creator of Master Messaging, breaks it all down. This week, on Franchise Today.
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continue reading
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Podobny do Franchise Today
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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…
continue reading
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continue reading
Player FM - aplikacja do podcastów
Przejdź do trybu offline z Player FM !
Przejdź do trybu offline z Player FM !
