E057 - Mastering Content Marketing with John Egan

From MD to Entrepreneur with Dr. Pranay Parikh

The word "content" is a buzzword that has been widely used across various industries, particularly in the digital marketing space. However, due to its frequent usage, its meaning may have become diluted or even lost in translation. In essence, content refers to any form of media or information businesses or individuals use to promote their brand, generate revenue, and engage with their target audience. Creating high-quality and consistent content is essential for you as business owners looking to build your brand, increase your online presence, and attract more customers. People like to do business with people they like and know, and part of building trust and awareness is putting good content out there.

Join today’s conversation with John Egan, a content marketing strategist, writer, editor, and blogger based in Austin, Texas. Over the years, John has built highly successful content marketing programs for various companies, including Bankrate Insurance, SpareFoot, and LawnStarter. With his vast knowledge and expertise in content creation, John has helped numerous businesses achieve their content marketing goals, including National Real Estate Investor, CultureMap, Bankrate.com, CreditCards.com, Vitacost.com, Self Lender, LendingTree, Credit Karma, PolicyGenius, Pulsepoint, Convey, Eucalypt Media, Muck Rack, and the Urban Land Institute. Prior to his career in content marketing, John worked as a reporter and editor for various newspapers, where he honed his craft in writing and editing. He holds a Bachelor's degree in Journalism from the University of Kansas and a Master's degree in Communications from Southern New Hampshire University.

Key Highlights from the Show

[00:01] Episode intro and a quick bio of the guest, John Egan
[01:48] How to create good quality quantity content that is worth your time
[02:58] A bit about John and what got him into content marketing
[05:31] How to create a personal brand and content marketing strategy
[08:48] Doing market research to figure out a good content marketing strategy
[09:33] How John got his hands dirty to distribute and promote content out there
[11:49] Why patience and dedication are important in marketing strategy
[13:13] How to avoid getting obsessed with numbers when starting out
[15:59] How to build awareness and trust through creating content
[18:47] John's rules around content creation and promotion time
[19:48] What is AI, and how it affects content creation
[25:22] John's definition of good content
[27:11] How to handle reactions that come with putting your content out there
[30:28] How to improve your content to get positive feedback from your audience
[32:23] What John wishes he had put more resources into when he started entrepreneurship
[34:37] Best ways to reach out to John and how to get his book
[35:16] Ending the show

Resources mentioned

The Stripped-Down Guide To Content Marketing John Egan: https://www.amazon.com/Stripped-Down-Guide-Content-Marketing-Beginners/dp/B0BHJJ2V63

Notable Quotes

• Everybody has a personal brand; you don't have to be Coca-Cola to be a brand; every company, every business, every organization, and every school has a brand, a

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