Tersha Willis, terrible* - Is it a pitch or is it a date?

Fundraising Stories with Female Founders

Since 2017, terrible* has worked with 500+ creators, who’ve used their data and technology to manage their entire merchandise supply chain, helping them generate five times more revenue and 50% more profit than they would anywhere else.

As a female founder, Tersha experienced every single fundraising horror story: being asked out on dates by investors, constantly interrupted and undermined mid-pitch, and told she didn’t have what it takes to succeed.

With all that being said, Tersha has learned a huge amount from two successful raises and getting the company to £127k in monthly revenue. During the most recent round, Tersha secured £300K out of the £1m they were trying to raise via angels and a boutique VC in the US. Interestingly, working with investors across the pond highlighted serious differences in the music industry and how business is done in the US.

In this episode you’ll discover:

How to deal with female founder bias from investors

What to do when you get rejections

How long you really need to raise investment