Exploring Regenerative Agriculture with Daniel Griffith of Commons Provisions
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There are plenty of organizations who are working with farmers on systems that facilitate the sale of local food. Many of these entrepreneurial ventures are often a hybrid of several business models, with business owners wearing many hats. Daniel Griffith is no different.
Part food hub, part grocery store, part certification agency, the eCommerce brand Commons Provisions is designed to get more good food to more people while keeping operational costs low. This model of the business is to pay farmers well above market rates for meat and other produce.
Daniel shares how Commons Provisions works with certified regenerative farmers without alienating the best, sustainable practices, both in farming and distribution. Learn more about how you can be part of this community-centered approach that highlights regenerative agriculture as the foundation for healthy and truly sustainable food production.
Virginia Foodie Essentials:
- Regeneration is different because we're not looking at practice. What we're looking at are outcomes. And those outcomes are biodiversity. - Daniel Griffith
- Our mission is to rebuild the food system from the ground up in a way that is both good for consumers, the land, and the farmers. Because it's very easy to build a food system that degrades the environment by abusing this class of farmers. And it's very easy to help local farmers without building a food system that is scalable for local consumers to participate. - Daniel Griffith
- How dare we think that a farmer could ever raise enough cows to have a consistent inventory or cows in a pasture all year round when it's very snowy outside? Or maybe it's a drought. It's a system problem. This isn't a farmer's problem. - Daniel Griffith
- Farmer-first focus means if the farmers can't grow the food, we can't possibly eat it! - Daniel Griffith
- Our mission is to build a nose-to-tail solution for scaling regeneration by buying the whole animal. Because it's very hard for a farm to raise anything but the whole animal. - Daniel Griffith
- As we get bigger, we get smaller. As we rescale regeneration by feeding more people and having more regenerative farms, it only feels smaller, more local, and more entirely common. - Daniel Griffith
Key Points From This Episode:
- Good Food brands need healthy, profitable farms to provide their raw ingredients
- Farming has very thin margins and farmers often have their backs against the wall to keep healthy, ethical farming as the norm
- The Certified Organic farming model can be costly
- Organic farming without addressing soil health ultimately stops being sustainable.
- Regenerative farming addresses soil health
- Commons Provisions is a subscription model with a hyper-local footprint. They are setting up a series of distribution hubs to create very short distances for food to travel.
- Commons Provisions is like an online grocery store — they don't add branding on top of the farms' regular packaging
- Theirs is a transparent business model - the shopper always knows which farm provided the product
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