Home-Baked Business

Home on the Dot

2020 brought more than Covid-19. It also brought more time in the kitchen. More people than ever were baking bread, cakes, and cookies to satisfy their cravings for both a wholesome hobby and some sweet homemade treats. This was true in Singapore, where a home baking boom led to shortages of key items like flour and yeast. Of course, not everyone picked up baking during the pandemic. Singapore has a long history of bakers running Home-Based Businesses (HBB) and selling pineapple tarts, almond cookies, and other goodies to their neighbors, relatives, and colleagues. In this episode we hear from three different home-based bakers. We hear about how these businesses run by women provide an outlet for their inspiration and bring in much-needed income. We hear how they have operated amid the pandemic, including how two of the owners actually took advantage of the early lockdown period in Singapore to test recipes and launch their companies. Indeed, Covid-19 has provided an opportunity for these home-based bakers to move from hobby to business.