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#119 - Brand Building Insights from an Experienced Publicist Allison Ullo
Manage episode 426355654 series 3331294
Treść dostarczona przez Sarah Jansel. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Sarah Jansel lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
PR is typically a term that can make everyone cringe. When it comes to marketing in general, you often hear the “bad experience” stories from brands instead of the good ones - but not today! I sat down with Allison Ullo, PR Consultant and Founder & CEO of Leaves of Leisure, to talk shop about how PR can change the game for your business - and learn about how that played into launching her incredible tea brand.
In this episode, you will learn:
- How you can “turn your stress into press” with Allison’s PR tactics
- Who PR is for, when it’s appropriate, and how to use it to market and sell your products
- How Allison’s experience gave her a leg up on launching her tea brand on Shopify
- Why she chose to tie tea to activities her customers would love
Tune into this episode to learn more!
Follow Allison Ullo: https://www.instagram.com/allisonullo/
Follow Leaves of Leisure: https://www.instagram.com/leisureteas/
Website: https://www.leavesofleisure.com/
Follow Sarah on Instagram
Follow Jansel & Co on Instagram
Free download - 3 Steps You Need To Take Before Building a Shopify store
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