139. New SMMA owners: Do THIS to win
Manage episode 351586294 series 3303528
Should you take on clients in a new niche?
A tricky question to navigate for many agency owners, especially those starting out.
The answer is totally dependent on your circumstances as an agency owner & whether you can afford to say yes or no to tapping into a new market.
On one hand, if you are a brand new agency owner who doesn’t have a consistent stream of income, then by all means, take whatever you can to build up cash flow & hone in on a niche overtime.
However, on the other hand, if you are an experienced agency owner who has a solid reputation in a specific market, you should be turning away prospects in a different niche as it could distract you & do you more harm than good.
In this video, I go over the topic of taking on clients in a new niche in a bit more detail to help you understand whether or not this is something that would make sense for you.
I hope you find it helpful. If you do, consider subscribing :)
Thanks,
Charlie
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