Don’t Neglect TikTok! Advice from Marisa Blackwell, Influencer Marketing Director at The Aragon Company
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- Reaching wider audiences on TikTok
- Identifying the right influencers for your campaigns
- Balancing authenticity and driving ROI
- Measuring success in ROI for an influencer marketing campaign
- The scalability of influencer marketing
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Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.
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