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The Role of User-Generated Content in Influencer Marketing: Insights from Ashley Cline, Vice-President and Co-Founder at Ice Cream Social
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Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by getting access to authenticated user data from hundreds of social platforms, available in real-time. Visit getphyllo.com to know more!
Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Ashley Cline, VP and Co-Founder of Ice Cream Social, a powerful social invite tool. Tune in to learn more about influencer marketing, user-generated content (UGC), and how platforms like Amazon and TikTok leverage UGC. Ashley also walks us through the key best practices for brands working with influencers. Ready for her hot take? You don’t need a large following or a wide social presence to be an influencer; instead, you can leverage your influence over personal relationships!
Join us as we explore the following topics:
- How to become an influencer without an audience and social presence
- The role of user-generated content in influencer marketing
- Does brand affiliation cloud the influencer's reviews?
- Best practices for companies when drafting influencer contracts
- Why brands need to build an influencer portfolio across macro, micro, and nano-influencers
Ashley Cline is a certified specialist in content, email, and search marketing. She is also a customer acquisition specialist. During her tenure in the field, Ashley has held nearly every role in the digital marketing space and is also the Co-Founder of Ice Cream Social, a powerful social invite tool.
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IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so
Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.
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If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest
Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
contact@getphyllo.com
Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
contact@getphyllo.com
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