Ep 490: Reimagine Publicity (& the Traditional PR Agency Model)

Joyful Business for Christian Female CEOs & Entrepreneurs with Judy Weber

Whether you're a seasoned 7 or 8 figure entrepreneur OR in the earlier stage of business, publicity MUST be a part of your strategic plan in 2024.

In this episode, we're blessed to feature a PR icon, Brielle Cotterman - who will also grace our Joyful Business LIVE stage in September (learn more about this Holy Spirit-soaked 3-day intensive business conference for Christian women: https://www.judyweber.co/joyfulbusinesslive).

Brielle is a TEDx Speaker, Contributor at Entrepreneur, Activist Against Domestic Violence, Publicity Expert, and Founder of the Influential Leader Agency. Additionally she is a 2019 Epic Award Nominee from the National Association of Women Business Owners and named a finalist for 2023’s Most Admired Woman Entrepreneur by Today’s Woman Magazine.

Brielle has spent over a decade helping clients scale to multiple 7 figures and beyond by building world-renowned personal brands and leveraging their stories to create speaking tours, author award-winning books, procure media placements & inspire millions. Her clients are regularly featured in: Inc., Forbes, Fast Company, Martha Stewart Living, Cosmopolitan and many more!

On a personal note, she is a survivor of attempted murder and domestic violence and is a staunch advocate fora world where intimate partner abuse is not tolerated and survivors are met with empathy.

LISTEN to discover why PR is particularly important in today's global marketplace (& how YOU can procure publicity today, no matter what stage of business you're in), including:

- why the traditional agency approach to securing PR is NOT in service to their clients

- the important pre-pitch preparation (to maximize every opportunity)

- the differences between those who leverage PR opportunities v. those that flop

- why PR is a tool to go all-in on, today

- 2 vital paradigm shifts you need to make to swing WIDE the doors of opportunity

- the key to making impact every time you open your mouth

- expert tips on how to communicate to inspire action

- why story captivates (and how to OWN yours)

- how (& why) to celebrate EVERY win

** PLUS **

- a PREVIEW of what to expect when you attend our upcoming women's business conference, Joyful Business LIVE, including: -learn the 4 tiers of leadership -know which YOU are (& why that matters in PR) -building your personal brand; & -specifics around how to amplify your publicity

GRAB Brielle's Profitable Storytelling Framework (request YOUR copy: DM 'Joyful Business' to Brielle on IG: https://www.instagram.com/briellecotterman

SECURE YOUR SEAT to Joyful Business LIVE - SAVE 50% with Discount Code: BRIELLE50: https://www.judyweber.co/joyfulbusinesslive

CONNECT with Brielle: https://www.instagram.com/briellecotterman

Learn more about Brielle in her premier episode on the show, Episode 215.

____________________________________

JOIN 100+ other women at our inaugural in-person event: Joyful Business LIVE 2024, Sept. 16-18th!

A Holy Spirit SOAKED experience where you’ll not only learn – but begin to master – YOUR copy & put a strategic PR plan, in place!

We’ve got not only amazing concepts to teach you, but we’ve structured this in-person event to include implementation time, hot seat coaching AND networking & fellowship time (PLUS free time to walk literally across the street to dip your toes in our white quartz sand & the gorgeous blue-green water of the Gulf of Mexico).

GUEST SPEAKERS include: Brielle Cotterman (PR expert), Haley Slade (Messaging Expert), Dr. Jennifer Blossom (Leadership expert) & Special Guest Speaker: Eileen Wilder.

SAVE YOUR SEAT (& get all the details): https://www.judyweber.co/joyfulbusinesslive

Ready to make your first $100K? Join the Joyful 6 Figures Accelerator to curate, market & sell an irresistible higher-ticket offer, as you become a faith-fueled CEO!

Is 2024 the year you scale from 6 to 7 figures? Join the Joyful Scaling Mastermind and master Advanced Marketing, Selling & Operations strategies to 2x your profit, while reducing your workweek by 20%

>> Submit your business-growth questions to [e-mail]; you may WIN a ‘hot seat’ with Judy to be heard on the Joyful Business Podcast

Connect with Judy: YT: https://www.youtube.com/@JoyfulBusinessforFemaleCEOs LinkedIn: https://www.linkedin.com/in/judyweberco/Instagram: https://www.judyweber.co/instagram

>> Learn how to work with Judy: www.judyweber.co

>> Get text updates by texting COMMUNITY to 610-638-2310 (you'll snag a FREE biz-building resource to welcome you)