EP116: Future Of Performance Marketing: Data, AI & Personalization

Leader Generation

Is your performance marketing strategy keeping up with the rapid changes in data, AI and media attribution?

In this episode of Leader Generation, Tessa Burg talks with Jeremy Haft, Chief Revenue Officer at Digital Remedy, about how brands can navigate these shifts to drive real business results.

Jeremy shares insights on how marketers can connect the dots between upper-funnel awareness channels and performance-driven outcomes, proving the value of every marketing dollar spent.

He also dives into the role of AI in creative personalization, the deprecation of third-party cookies, and how brands can future-proof their strategies.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.

About Jeremy Haft:

Jeremy Haft serves as Chief Revenue Officer at Digital Remedy and is a proven strategic, revenue and team leader with over 20 years of experience scaling revenue in the competitive ad tech landscape. Before joining the team in October 2022, Haft served as CRO at Channel Factory, where he reorganized the revenue team for sustainable growth and increased the sales team by 3X to drive predictable and more accountable revenue. Prior to that, he served in a decade of leadership positions, including SVP of Sales at Amobee and VP of North America Sales at Viant/Adelphic. At both organizations, Haft successfully built platforms and business solutions from infancy to drive their desired corporate goals.

About Tessa Burg:

Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [e-mail].