Rodney Strong: Sustainability Efforts Engage Consumers and Cultivate Emotional Loyalty

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Rodney Strong Vineyards was founded in 1959 when Rodney Strong chose Sonoma County in California as the ideal place to produce some of the best-known wines in the world. Three decades after its founding, Rodney Strong Vineyards’ management shifted to the Klein family, and today, their leadership continues the tradition of developing premium wines while prioritizing sustainability efforts.

Vineyard location is critical, and land is carefully selected. At present, the brand owns 12 estate vineyards in Sonoma County, and Rodney Strong itself is right in the middle of the Russian River Valley.

The marketing team at Rodney Strong Vineyards is involved in everything from advertising to strategy to social media, packaging, and brand creation. Marketing also works closely with sales and hospitality. Initiatives not only include luxury events drawing wine lovers to Sonoma but also promotions designed to highlight Rodney Strong’s commitment to sustainability.

Mark Johnson, CEO of Loyalty360, spoke with Erica Odden, VP of Marketing for Rodney Strong, about the brand’s sustainability sweepstakes, meaningful customer engagement, and creating an environment for emotional loyalty to flourish.
Read the full article on Loyalty360 here: https://loyalty360.org/content-gallery/in-depth-exclusives/rodney-strong-sustainability-efforts-engage-consumers-and-cultivate-emotional-loyalty

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2. Evolving Wine Club Loyalty Programs (00:15:49)

3. Corporate Social Responsibility and Loyalty (00:21:17)