Career Growth, Brand Building & Non-Alc Innovation | Scout Brisson of De Soi

Marketing Happy Hour

In this episode, Cassie sits down with Scout Brisson, the millennial CEO of De Soi, a brand revolutionizing the non-alcoholic beverage industry with its adaptogenic apéritifs. Scout shares her career journey, from her path to De Soi’s top leadership role to insights on what it takes to stand out in today's job market. We explore the growth of the non-alc category, the strategic channels driving De Soi’s brand awareness, and the art of storytelling in brand messaging. Whether you’re a professional aiming for leadership or interested in the future of non-alcoholic beverages, this episode offers a fresh perspective on building a standout brand with purpose.

What You'll Learn:

1. Career Growth Tips – Essential skills that help young professionals succeed in leadership and career.
2. Standing Out in Hiring – What Scout values in new hires and how professionals can shine in today’s competitive market.
3. The Non-Alc Market – Challenges and advantages of building a brand in the rapidly growing non-alcoholic space.
4. Effective Marketing Channels – Which platforms are proving most impactful for De Soi’s brand growth.
5. Storytelling for Impact – How De Soi’s messaging prioritizes authentic and memorable storytelling for deeper customer connections.

Related Episodes:

• 360 Brand Marketing Tactics that Work w/ Amruta Vyas of De Soi

• Career Advice I’d Wish I’d Known w/ Cassie Tucker of Marketing Happy Hour

• How to Stand Out: Career Advice w/ Brandon Rhodes of Disney

Connect with Scout: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠

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