Mastering Your Brand Communications and PR Strategy | Kamara Turner of Walgreens

Marketing Happy Hour

In this episode, Cassie sits down with Kamara Turner, Communications Manager at Walgreens, to discuss her career journey and how her diverse experience across agency and in-house roles has shaped her approach to communications and PR. Kamara shares valuable insights into creating compelling content strategies for a retail giant like Walgreens, the importance of storytelling in product launches, and how PR is adapting to the evolving digital landscape. We also dive into emerging retail trends that marketers should keep an eye on and explore the key skills communications professionals need to succeed in a fast-paced environment. If you’re in retail or PR, this episode is packed with actionable tips and industry expertise.

What you'll learn:

• Building a Content Strategy: Kamara shares her approach to developing content strategies for Walgreens, focusing on consumer engagement and aligning messaging with brand values.
• Storytelling for Product Launches: How Kamara selects key storytelling elements for different products and how this enhances consumer connection.
• PR Campaigns in Retail: A behind-the-scenes look at a recent successful PR campaign at Walgreens and the challenges she overcame to make it a success.
• The Evolution of PR: How digital platforms are reshaping PR strategies, and where Kamara sees the biggest opportunities for retail communications moving forward.
• Emerging Retail & Consumer Trends: Key trends Kamara believes retail marketers should prioritize to stay ahead of the competition.
• Essential Skills for Communications Professionals: The critical skills Kamara recommends for thriving in fast-paced retail environments, with an emphasis on adaptability, storytelling, and digital fluency
• Career Growth in PR: Kamara’s path to becoming Communications Manager at Walgreens and how her diverse experiences have influenced her leadership in the industry.

Related Episodes:

• PR 101: Set Yourself Apart w/ Alice Hampton

• Brand Communications 101 w/ Kate Haldy

• Stories with Impact: How to Land Press Placements w/ Emmy Liederman

Connect with Kamara: ⁠⁠⁠LinkedIn⁠⁠⁠

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