Ep. #107 - AI and Storytelling: Crafting Narratives with Artificial Intelligence (w/ Jyotirmoy Dutta from Yarnit)

Marketing Mantra

AI has been revolutionizing various industries, and marketing is no exception. From maintaining brand consistency to creating compelling narratives, AI has the potential to reshape how brands connect with their audience.

On this episode, we are joined by special guest Jyotirmoy Dutta (JD), co-founder of Yarnit, who sheds light on how AI can help manifest stories in different formats, including visual storytelling, and explores the limitless possibilities that AI offers to marketers.

But, as with any technological advancement, there are concerns and challenges. JD addresses the importance of maintaining human creativity and subjectivity in content creation, as well as the need for human moderation to avoid plagiarism and address biases in AI-generated content.

Join in for a thought-provoking discussion that will inspire you to embrace the possibilities of AI while retaining the essence of human storytelling.

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Tools & resources discussed in this episode:

• Yarnit - https://yarnit.live/
• ChatGPT - https://chat.openai.com/

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