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Measuring Product Placement in TV -- Erin Schmidt // BENlabs
Manage episode 357922952 series 2987639
Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. When it comes to product placement, there are several variables to consider in order to ensure a successful placement. Ultimately, a successful product placement is one that effectively integrates the product into the content in a way that resonates with the audience and contributes to positive brand perception and sales. Today, Erin discusses measuring product placement in television. Show Notes
Connect With:
- Erin Schmidt: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1948 odcinków
Measuring Product Placement in TV -- Erin Schmidt // BENlabs
MarTech Podcast ™ // Marketing + Technology = Business Growth
Manage episode 357922952 series 2987639
Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. When it comes to product placement, there are several variables to consider in order to ensure a successful placement. Ultimately, a successful product placement is one that effectively integrates the product into the content in a way that resonates with the audience and contributes to positive brand perception and sales. Today, Erin discusses measuring product placement in television. Show Notes
Connect With:
- Erin Schmidt: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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