Don’t Rely on Facebook or Instagram to Build Your Business (and Don’t Use It as a Comms Tool)

New School of Marketing

In this episode of The New School of Marketing Podcast, I explore why building your entire business on Facebook or Instagram is a risky move. Sure, social media is great for creating awareness and engaging your audience, but relying on it as your primary business tool or communication platform? Not so much.

I’ll break down the key reasons why this strategy is unpredictable and why you don’t have as much control over your audience as you might think. From algorithm changes to account hacks, social media is a place where you’re always at the mercy of something external. I’ll also talk about the importance of diversifying your marketing and using strategies that you own and control, like email marketing and paid advertising, so you’re not putting all your eggs in one fragile social media basket.

Tune in to learn how to layer your marketing strategies for more predictable outcomes, and why social media should be just one piece of the puzzle—not the whole thing.
Tech mentioned:
MailerLite - email marketing software
LeadPages - landing page creator
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