GTM05 - Mastering OpenSource Marketing, with Ingrid Burton, CMO, Quantcast

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3+ y ago 36:08

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Starting out as a software engineer, Ingrid Burton, CMO, Quantcast, quickly moved into Marketing during her long tenure at Sun Microsystems. Her deep experiences of Sun’s early pioneering move to Open Source key software components has fuelled much of her stellar career as CMO of many leading companies such as Hortonworks and H2O.ai. There aren’t many marketers who’ve had the same hands-on experiences as Ingrid, creating whole new categories and communities around key Open Source technologies.

Highlights:
-What are the facets of Marketing and how do they relate to OpenSource?
- There isn’t a one size fits all Open Source GTM model
- How to sell ‘The Squeeze’
- Why not to over complicate Category Creation
- Effective teaming between Sales and Marketing
- When to hire your first Marketing VP

As an accomplished CMO she talks through the relationship between Sales and Marketing, and her thoughts on ‘the squeeze play’. A fascinating listen from one of Silicon Valley’s very best.
In conversation with Andy Leaver, and Paul Papadimitriou.

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