Ep 6: Everything Old Is New Again

Off The Record: Marketing Deconstructed

5 & Rise Marketing Solutions Founder & CEO has a conversation with Shawn Dill & Lacey Book over NBA All-Star Weekend about modern marketing trends. The conversation touches on Kanye West's unique Super Bowl commercial, the importance of authenticity in marketing, and the shifting landscape towards quality over quantity.
Jennifer discusses strategies to connect emotionally with audiences, using innovative platforms like AI, while embracing old-school methods such as direct mail. She also details how integrating your personal story can enhance brand loyalty and why understanding the “why” behind your business is crucial for long-term success.
00:00 NBA All-Star Week: Diving Into Marketing Innovations
01:15 The Shift Towards Authentic Marketing
04:53 Exploring Kanye West's Marketing Genius
07:18 The Importance of Authenticity in Marketing and Sales
11:15 Innovative Marketing: Blending Old and New Strategies
12:07 Creative Direct Mail Ideas: The Key to Connection
12:56 Wrapping Up: Everything Old Is New Again
https://offtherecordmarketingdeconstructed.buzzsprout.com

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About 5 & Rise Marketing Solutions
Our team has been in the marketing game for a combined 5 decades, and we’ve seen it all. From crafting killer ads to building standout brands, managing social media like pros, and creating captivating content, we’ve got you covered. Whether you’re a startup dreaming big, a seasoned business ready to expand, or an organization looking to make waves online, we’re here to help you grow.
We’ve worked across a wide range of industries, from real estate to nonprofits, tech startups to sports, and everything in between. Wherever you are, we’ll meet you there, bring our strategic know-how to the table, and rise together.
And hey, we’re not just keeping up with the trends—we’re setting them. Join the journey.
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Simplified Social Hub simplifies social media management by consolidating essential features into one user-friendly platform. It empowers businesses and individuals to effectively manage their social media presence, enhance audience engagement, and achieve their marketing goals.
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