Episode 114: Ethical Advertising

Reality 2.0

Tune in to our new episode! Katherine Druckman and Doc Searls talk to Kyle Rankin of Purism about how to advertise without being creepy.

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Special Guest: Kyle Rankin.

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• Is Ethical Advertising Possible? – Purism — Is ethical advertising possible? We all certainly know unethical advertising is possible, we live with it every day. The ad-driven Internet has created an insatiable hunger for personal data and as a result most of what the average person does in their web browser, or on their phone, and in real life is being measured, tracked, and sold to some degree. Yet if a company actually cared about your privacy and wanted to advertise its products, could it do so ethically? Can you track what a visitor does on your website without violating their privacy? We have been thinking about these issues heavily at Purism as we consider how to expand our marketing and in this article I’m going to explore where we currently are in our thinking.
• Doc Searls Weblog · People vs. Adtech — Below are blog posts, articles and essays I’ve written toward four goals in fighting surveillance of our private spaces online by the tracking-based advertising business and its dependents in publishing.
• Opinion | In Stores, Secret Bluetooth Surveillance Tracks Your Every Move - The New York Times — Imagine you are shopping in your favorite grocery store. As you approach the dairy aisle, you are sent a push notification in your phone: “10 percent off your favorite yogurt! Click here to redeem your coupon.” You considered buying yogurt on your last trip to the store, but you decided against it. How did your phone know?