Maria Dueñas Jacobs: Super Smalls Co-Founder and Chief Creative Officer

Second Life

Super Smalls is a line of playful, gem-studded accessories inspired by and made for kids. After years as an accessories editor and director at fashion publications Glamour and Elle, as well as working on brand development at personal styling company Stitch Fix, Maria Dueñas Jacobs developed a deep knowledge of the accessories space. So when her daughter, who was five at the time, began playing with her beautiful (and expensive) jewelry, a lightbulb went off for Dueñas Jacobs. Soon, she began channeling both her inner child and her trained editorial eye to bring the luxury jewelry experience she knew and loved to a kid-safe jewelry line. Today, Super Smalls has made Oprah’s Favorite Things list three years in a row and expanded into a stunning range of jewelry, shoes, crafts, and more. Each item is made for play and is sure to bring joy to any kid (or “kidult,” as Dueñas Jacobs refers to herself in this episode) who wears it.

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