Scaling customer feedback with Hannah Chaplin of Receptive

SaaS Open Mic by ChartMogul

Receptive is a SaaS company helping businesses build better products by collecting and acting on customer feedback more effectively. Hannah Chaplin founded the company, along with her co-founder Dan, back in 2015. Like many other B2B SaaS products, Receptive began its life as a project inside of an existing organization that was eventually spun out into a full-scale business. Hannah and Dan found that they'd struck a chord with businesses that were really struggling with capturing, prioritising and acting on customer feedback to try and answer a critical question: What should we build?

In this conversation, we discuss:

• How you can balance product vision with feature requests Some common
• Common mistakes companies make with feedback
• Tools and strategies for
  prioritizing input from customers

...and much more!

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