Building & Converting An Audience On Social With Janis Thomas

Winning With Shopify

For Week 2 of our Social Media Series we are joined by the lovely Janis Thomas, Managing Director of the e-commerce brand, Look Fabulous Forever!
Janis shares an insight into their social media marketing strategy, how they amassed over a million views on a single video, how they have grown their social media presence and turning followers into customers!
If you are looking to grow your brand’s social media presence to scale your business, this episode is not to be missed!
Key Takeaways:
0:00 Intro
1:19 About Janis
3:40 What channels Look Fabulous Forever are using & why
7:26 How to grow your social channels
10:10 Finding out what content to create
12:10 The stats to look at when analysing content
16:22 How to create an engaging customer survey
19:27 Converting followers into customers
24:30 How to allocate budgets for different stages of the marketing funnel
34:06 How to use CRM and the data
40:17 The future of Social Media Marketing for Look Fabulous Forever
Janis Thomas - https://www.linkedin.com/in/janisthomas/
Look Fabulous Forever - https://www.lookfabulousforever.com/
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify

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