It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Treść dostarczona przez Scott King. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Scott King lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
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this podcast is going to be all about 60's music. the goal with this podcast is to educate a younger generation on one of the greatest decades of music of all time, and to prove to people that Millennials can love 60's music as well and it's not just for Baby boomers. Each week I"m going to review one song by one artist from the 60's and split the podcast into two halfs. first half is going to be my perspective and my opinion on the song and why I think it's so good or why I don't think it's ...
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Player FM - aplikacja do podcastów
Przejdź do trybu offline z Player FM !
Przejdź do trybu offline z Player FM !
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Limit Buzzwords – Theresa Lanowitz
Archiwalne serie ("Kanał nieaktywny" status)
When?
This feed was archived on June 27, 2022 10:22 (
Why? Kanał nieaktywny status. Nasze serwery nie otrzymały odpowiedzi od kanału przez zbyt długi czas.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 210870505 series 2372270
Treść dostarczona przez Scott King. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Scott King lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Theresa Lanowitz (@vokeinc) is Founder and Head Analyst at Voke. She is globally recognized as a relentless advocate for software quality. She is a strategic thinker, and influencer in the software development lifecycle including; testing, virtualization, cyber security, release management, and mobile. Theresa authors the popular IT Superhero Series of books.
In this episode, Theresa talks about how marketers should use analysts and experts. She advises marketers be more aggressive and to stop leaning on buzzwords and instead message your unique value proposition.
Questions During Podcast
- How has the market for experts and influencers changed?
- In this age of consolidation what should technology buyers look for from the analyst firms and when should they seek more specialized advice?
- What advice would you offer them to be more effective in positioning themselves?
- How have you seen vendors most effectively use the interactions and outputs for their own marketing?
- What do you consider the biggest challenge for vendors today?
- What software or market would you want to sell in?
- Who or what do you listen to or read to get inspiration?
- If you didn t have any responsibilities at home or work next week what would you do with your time?
- Closing thoughts?
Links and Mentions
- Service Virtualization
- Shift Left
- Burt Klein
- Vision Global Events
- Wall Street Journal
- Vincent Van Gogh
- Hidden Figures
Contact Theresa
- Twitter: @vokeinc
- Website: vokeinc.com
- Book: Lifecycle Virtualization: 5 Technologies to Protect Your Brand and Your Business
The post Limit Buzzwords – Theresa Lanowitz appeared first on Scott King.
113 odcinków
Udostępnij
Archiwalne serie ("Kanał nieaktywny" status)
When?
This feed was archived on June 27, 2022 10:22 (
Why? Kanał nieaktywny status. Nasze serwery nie otrzymały odpowiedzi od kanału przez zbyt długi czas.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 210870505 series 2372270
Treść dostarczona przez Scott King. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Scott King lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Theresa Lanowitz (@vokeinc) is Founder and Head Analyst at Voke. She is globally recognized as a relentless advocate for software quality. She is a strategic thinker, and influencer in the software development lifecycle including; testing, virtualization, cyber security, release management, and mobile. Theresa authors the popular IT Superhero Series of books.
In this episode, Theresa talks about how marketers should use analysts and experts. She advises marketers be more aggressive and to stop leaning on buzzwords and instead message your unique value proposition.
Questions During Podcast
- How has the market for experts and influencers changed?
- In this age of consolidation what should technology buyers look for from the analyst firms and when should they seek more specialized advice?
- What advice would you offer them to be more effective in positioning themselves?
- How have you seen vendors most effectively use the interactions and outputs for their own marketing?
- What do you consider the biggest challenge for vendors today?
- What software or market would you want to sell in?
- Who or what do you listen to or read to get inspiration?
- If you didn t have any responsibilities at home or work next week what would you do with your time?
- Closing thoughts?
Links and Mentions
- Service Virtualization
- Shift Left
- Burt Klein
- Vision Global Events
- Wall Street Journal
- Vincent Van Gogh
- Hidden Figures
Contact Theresa
- Twitter: @vokeinc
- Website: vokeinc.com
- Book: Lifecycle Virtualization: 5 Technologies to Protect Your Brand and Your Business
The post Limit Buzzwords – Theresa Lanowitz appeared first on Scott King.
113 odcinków
Wszystkie odcinki
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Zapraszamy w Player FM
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Podobny do The Scott King Show
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
The Michael Caz Podcast brings you the latest in health, business, relationship, and adventure.
…
continue reading
Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.
…
continue reading
this podcast is going to be all about 60's music. the goal with this podcast is to educate a younger generation on one of the greatest decades of music of all time, and to prove to people that Millennials can love 60's music as well and it's not just for Baby boomers. Each week I"m going to review one song by one artist from the 60's and split the podcast into two halfs. first half is going to be my perspective and my opinion on the song and why I think it's so good or why I don't think it's ...
…
continue reading
Interesting stories from today’s franchisors and entrepreneurs.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Hosted by Adam Posner, where he interviews top experts, entrepreneurs and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth and other world-class amazing humans on their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the Founder and Managing Director @ NHP Talent Gr ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
Player FM - aplikacja do podcastów
Przejdź do trybu offline z Player FM !
Przejdź do trybu offline z Player FM !
