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S6 EP41: Workweek Case Study: Turning Online Thought Leadership Into Offline Community
Manage episode 338584612 series 2832107
How do you connect with your audience? You think of your podcast as the tip of the spear, building your offline community through online leadership. Ben introduces a creator doing exactly that.
Nicole Casperson is the journalist behind Humans of Fintech, a weekly podcast digging into stories from diverse leaders in the world of Fintech.
But her podcast is just one piece of her media company. Through her twice-weekly newsletter and carefully selected social media channels, she can fill rooms at her real life events.
And you can too when you treat your RSS feed as the gateway for connecting with your listeners. This is the episode that goes beyond audio and into all the other channels you can leverage to create real community and connection.
Be a part of the conversation and follow Ben: twitter.com/benbradbury_
Ben is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
172 odcinków
Manage episode 338584612 series 2832107
How do you connect with your audience? You think of your podcast as the tip of the spear, building your offline community through online leadership. Ben introduces a creator doing exactly that.
Nicole Casperson is the journalist behind Humans of Fintech, a weekly podcast digging into stories from diverse leaders in the world of Fintech.
But her podcast is just one piece of her media company. Through her twice-weekly newsletter and carefully selected social media channels, she can fill rooms at her real life events.
And you can too when you treat your RSS feed as the gateway for connecting with your listeners. This is the episode that goes beyond audio and into all the other channels you can leverage to create real community and connection.
Be a part of the conversation and follow Ben: twitter.com/benbradbury_
Ben is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
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