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Subject Matter X

Todd Stewart & Bob Calise

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Subject Matter X was a podcast highlighting the rigorous paths people take on their journeys to becoming subject matter experts. The show is now archived and can be accessed in full at SubjectMatterX.com.
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Immerse yourself in an exploration of the human experience as each series dissects a single topic via the insights of five distinct experts. These professionals answer burning questions that resonate with many people, offering a well-rounded understanding from diverse angles. This podcast is a gateway for curious minds seeking personal development or a deeper understanding of everyday topics. Listen to gain valuable knowledge and ignite your curiosity, as you delve into different perspective ...
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Subject Matter

Ben Bradbury

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Right now, millions of people are tuning into podcasts to be entertained, educated and inspired by creators just like you. But committing to a podcast is tough. The number one way podcasts grow is word of mouth, so how do you create a show worth talking about? How else can you reach bigger audiences? And how do you eventually convert that audience into revenue? This is the Subject Matter podcast, a show for aspiring creators wanting to build with audio. Hosted by Ben Bradbury, every episode ...
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show series
 
In this Women on Boards Honours series, WOB Executive Director Claire Braund talks to the 12 WOB members who were recognised in the 2024 Australia Day Honours. In this episode Claire speaks to Warrnambool cattle and sheep producer and founding member and chair of Food and Fibre Great South Coast, Georgina Gubbins, who was awarded an OAM for service…
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Associate Professor Ngaire Elwood AM is driven by a strong sense of purpose that grew out of a life-changing experience that inspired her, as an inquisitive science-loving teenager, to dedicate her life to improving therapies for kids with cancer. As a teenager, she was treated for osteosarcoma, a common form of bone cancer that had a survival rate…
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In this first episode of the new Women on Boards Honours Podcast Series - featuring the 12 WOB members recognised in the 2024 Australia Day Honours - WOB co-founder and Executive Director, Claire Braund, chats with Emerita Professor Lesley Hitchens. Lesley was made a Member of the Order of Australia (AM) for significant service to tertiary educatio…
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Growing up in South Africa Lisa Carlin experienced apartheid in its truest form. “I just felt this complete sense of unfairness of it all, and that's really carried with me today” she says. Through this she has become extremely passionate about transformation to give a voice to those who don’t have one. Lisa is the cofounder and CEO of global advis…
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I interviewed 5 Testosterone experts and found out the answers to the 5 most searched for questions. Find More about the Speakers in their full Interviews: Nick Caputo: https://www.podbean.com/eas/pb-a7uta-14b758f Jay Campbell: https://www.podbean.com/eas/pb-yjbgv-14c9152 Christian Van Camp: https://www.podbean.com/eas/pb-8u887-14d2b78 Lucas Aoun: …
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I interviewed 5 Testosterone experts and found out the answers to the 5 most searched for questions. Find More about the Speakers in their full Interviews: Nick Caputo: https://www.podbean.com/eas/pb-a7uta-14b758f Jay Campbell: https://www.podbean.com/eas/pb-yjbgv-14c9152 Christian Van Camp: https://www.podbean.com/eas/pb-8u887-14d2b78 Lucas Aoun: …
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I interviewed 5 Testosterone experts and found out the answers to the 5 most searched for questions. Find More about the Speakers in their full Interviews: Nick Caputo: https://www.podbean.com/eas/pb-a7uta-14b758f Jay Campbell: https://www.podbean.com/eas/pb-yjbgv-14c9152 Christian Van Camp: https://www.podbean.com/eas/pb-8u887-14d2b78 Lucas Aoun: …
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I interviewed 5 Testosterone experts and found out the answers to the 5 most searched for questions. Find More about the Speakers in their full Interviews: Nick Caputo: https://www.podbean.com/eas/pb-a7uta-14b758f Jay Campbell: https://www.podbean.com/eas/pb-yjbgv-14c9152 Christian Van Camp: https://www.podbean.com/eas/pb-8u887-14d2b78 Lucas Aoun: …
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I interviewed 5 Testosterone experts and found out the answers to the 5 most searched for questions. Find More about the Speakers in their full Interviews: Nick Caputo: https://www.podbean.com/eas/pb-a7uta-14b758f Jay Campbell: https://www.podbean.com/eas/pb-yjbgv-14c9152 Christian Van Camp: https://www.podbean.com/eas/pb-8u887-14d2b78 Lucas Aoun: …
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Doc Farhan is a doctor and founder of Aphro-D, a company that focuses on helping men naturally boost their testosterone levels. He has a background in neuroscience and has dedicated his career to helping men optimize their hormone levels and improve their overall health and well-being. Summary: Doc Farhan shares his personal journey from being a 31…
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Lucas Aoun is a qualified naturopath and the founder of Boost Your Biology. He is passionate about optimizing human performance and has a deep understanding of hormones, particularly testosterone. Lucas shares his knowledge through his YouTube channel and podcast, providing cutting-edge health content to help men optimize their testosterone levels …
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Christian Van Camp is a men's lifestyle coach and advocate for nature-driven living. He is passionate about helping men optimize their health and well-being through nutrition, mindset strategies, and fitness. Christian shares his knowledge and expertise on his Instagram page, CVC Wellness, and offers one-on-one coaching and group coaching programs.…
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Jay Campbell is a renowned expert in testosterone optimization therapy and the author of several books on the subject. He is also a proponent of bioregulators and their ability to treat the root cause of various health issues. Jay is passionate about raising the frequency, vibration, and consciousness of humanity to create a better future. Summary:…
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Claire Braund spoke to 3AW Drive Host, Tom Elliot on 23 Sept 2023 about a decision by HESTA that they will vote against select director re-elections of ASX300 companies where the board has less than 30 per cent of female representation. Claire says HESTA and other investment firms are taking a stance on “merit”, “We like to think of merit as someth…
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Nick Caputo is the founder of Top T Academy, where he teaches men how to optimize their testosterone levels. He has a background in finance and became passionate about health and wellness after recovering from a neck injury in college. Nick is an expert in testosterone optimization and shares his knowledge through his academy, podcast, and social m…
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You may well think Dr Amber Tan has the world at her feet and job offers flowing in. A former Malaysian national who was born and raised in Ipoh (the gateway to the Cameron Highlands hill station), Amber migrated to Melbourne in 2011 with her partner and received an Australian Postgraduate Award scholarship in 2013 to complete her PhD at Monash Uni…
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Dr Monique Beedles was not your average teenager. At 15, as well as having posters of Murph Hughes and the Adelaide Oval on her bedroom wall, it was her dream to be CEO of Swiss multinational healthcare company Roche. To this end, she went on to study German and chemistry at school. “I was always interested in medical research from a very young age…
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When it comes to getting the most out of your LinkedIn page, content is great but it’s no match for connection. That’s the message from LinkedIn expert Karen Tisdell, who talks to Claire Braund about how LinkedIn has changed over the years and the importance of content AND connection when it comes to directors putting themselves out there”. As she …
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Bosnian-born Gorana Saula speaks three languages, has three passports, four drivers’ licenses and loves to travel. And with her passion for gadgets and all things tech it’s no wonder friends of the former CEO and electronics engineer call her James Bond. The Non Executive Director has had a wide range of executive leadership roles in defense, telec…
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Dr Catherine Ordway is an academic in sports management, and a sports lawyer, who specialises in anti corruption and integrity.She's a sought after tribunal member, media commentator and consultant who's assisted sports including AFL, archery athletics, basketball, combat sports cricket, cycling, football, golf, handball, rowing, rugby, softball, s…
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Karen Loon is a Non-Executive Director, and a former senior Big 4 partner. She has worked with the world’s leading banks and is a recognised thought leader and speaker on workplace diversity and inclusion - inspired partly by her own experiences in Australia. “What really struck me was that I was sitting in boardrooms or sitting in meetings, where …
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It’s not exciting, it’s not sexy but managing your operations is going to make you a more consistent creator and reduce stress. How? Tommy Yionoulis unpacks his playbook. Tommy is the Founder of OpsAnalitica, the easy-to-manage operations analytics platform, that helps business owners identify and remediate problems, in real-time. Ben and Tommy get…
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Storytelling isn’t a nice-to-have, it’s the fuel that powers creators and operators. Find out how to harness the power of narrative. Ben dives into a five-minute breakdown of how to narratives builds culture, asks some questions designed to guide you towards your North Star, and offers up practical ways of how to shape your storytelling for your un…
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Why is your social media like a department store? Ben gets into it in this five-minute run down. There are plenty of social media strategies out there but as a creator what do you really want from your posts? Ben goes through picking a channel, creating your content flywheel, and using your feeds to lead your audience to even more of your content. …
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What’s the most valuable resource in the world? That’s right, data. Find out how to use it to drive your media business. When you own your data, you own the ability to attract sponsorship, address audience pain points and create the kind of content your listeners are really looking for. Ben gets into how and why first-party data is where it all sta…
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Why do some people seem to pack so much more into their day? The secret is learning to scale your time. Ben unpacks how. Whether you’re a creator or operator, learning how to manage your time effectively is key to success. In this five minute run-through, Ben shares how to repurpose content, why one plus one equals three, and what exactly he means …
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Being a creator can be isolating. And for brands to get the best from creators, they need support. Find out how Grace is bridging the brand/creator gap at Fohr. Fohr is the ambassador marketing company on a mission to create better brand/influencer partnerships. Ben and Grace dig into why building connection between influencers and brands is the se…
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Mike is the founder of Glisser, the award winning virtual and hybrid event platform. Hear how a post-pandemic world pushed video to the top of the agenda. Ben talks to Mike about their experiences of working together when Ben was fresh out of university, why working from home allowed people more time to get into video, and why you should think less…
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Wendy Teasdale Smith is a woman full of surprises. As well as being the owner of possibly one of the largest collections of hairclips for anyone over 40, WOB’s quirky and energetic South Australian representative also recently won a Toastmasters humorous speaking award with her speech on having an RBF (resting bitch face), which she presented over …
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Jeremy Enns never made it big as a musician but he’s channeled his creativity in other ways, building a podcast marketing hub. As founder of the Podcast Marketing Academy, Jeremy offers podcasters a step-by-step podcast growth plan that takes the guesswork out of growing their show. He joins Ben as they discuss how Jeremy built his courses based on…
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From sculptor to engineer, Zach Moreno loves crossing creative disciplines. Now he’s channeling all his talents into SquadCast. Find out how. SquadCast.fm is the cloud recording platform encouraging creativity and collaboration. Over the last 5 years SquadCast has become a pillar in the podcast community, empowering thousands of podcast hosts acros…
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Welcome to season 7 of Subject Matter, the show giving creators the scoop on how to build, grow and monetize your podcast. This first episode is a banger. Ben meets Michael Kadin, the Founder and CEO whose company, RedCircle, has just recently raised $6 million in funding. RedCircle is a podcast platform helping indie creators distribute their pod,…
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Tom Webster loves podcasts, which explains why he’s so good at them. Here Tom downloads his wisdom on getting great at interviews, and how he learnt from the best. Ben and Tom get into why growing up listening to radio greats like Larry King sparked a passion for connection through audio, his research on the future of podcasting, and unlocking the …
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In the wake of the Optus cyber-attack, in this special update we talk to Matt Fehon AM, partner at McGrathNicol. Matt has led some of the largest and highest profile fraud, corruption, and regulatory investigations in Australia. He is one of the key presenters in our new 5-part program Security Risks and Risk Management for boards. The program star…
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Season 6 is a wrap. But before Ben signs off, he’s got 6 key takeaways ALL aspiring podcasters need. Plus the chance to win a professional audit and masterclass for your show. Ben takes you through the most important and highly actionable insights from Season 6 of Subject Matter. Dedicated to helping creators build, grow and monetize podcasts, tune…
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Helen Conway has, by her own admission, always been an agitator. As the experienced lawyer, senior executive, NED and workplace gender equality expert tells Claire Braund in this podcast, it was her “contrary nature” which compelled her to get involved when she saw something that was not right. “I may have made a few enemies along the way, but you …
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To be a great podcaster you need to be a great consumer. Find out how to consume the kind of content that’s going to inspire your process. In this super quick run through, Ben goes through the 20% rule, plus 3 tools that are going to help you hyper focus on the kind of content that really matters. And if you want to get into conversation with Ben, …
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What happens when audio and video interact? For podcasters the answer is: growth opportunity. YouTube’s powerful algorithm is a huge opportunity for audio creators and in this 5-minute, highly actionable episode, Ben goes through why this platform can help drive podcast downloads. You’ll hear how to package videos, and some of the tools you’ll need…
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What’s the benchmark for podcast success? When a listener loves your work so much, they want to share it with their best friend. Find out how to make your audio highly shareable. In this 5-minute run through, Ben Bradbury talks to budding podcasters on how to create content with your vertical in mind, how to avoid being seen as too promotional, and…
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The final piece of the brand identity puzzle. How to build your brand persona. Join Ben Bradbury in the last of this highly actionable series on branding. With real life examples of creators following the brand identity process, Ben talks though how brand values help you construct a persona, how story archetypes help define your mission, and how po…
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Chosen the brand identity that fits your personality? Now it’s time to leverage your values. In part 2 of this brand identity series, Ben shows you how. Ben gets straight into how your brand values should be at the heart of every communication you have with your audience, informing your choice of subject matter, tone of voice and even your artwork.…
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How do you decide on brand identity? Don’t reinvent the wheel. In the first of 3 episodes, Ben Bradbury offers highly actionable takeaways for creating your personal brand identity. Ben explores the wisdom from Ancient Greece to Shakespeare. Discussing how story archetypes have helped us explain and predict human behavior. Characters like the Sage,…
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How do you connect with your audience? You think of your podcast as the tip of the spear, building your offline community through online leadership. Ben introduces a creator doing exactly that. Nicole Casperson is the journalist behind Humans of Fintech, a weekly podcast digging into stories from diverse leaders in the world of Fintech. But her pod…
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To be good at cyber security you need to be able to think like a threat actor. That’s according to state-based cyber warfare expert Dr Sarah Morrison, who has herself embedded herself for the last 20 years in the technology and cybersecurity industry. No surprise then that Sarah is always the one at dinner parties reminding people to use secure pas…
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What’s the advantage of creating with audio? One of the biggest advantages is the ability to explore nuance and replicate the beauty of conversation. While it is important to maintain a good signal to noise ratio with both audio and writing, there really is no substitute for in-depth conversation to help unravel an idea. Join Ben as he discusses wh…
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97% of podcasts are consumed within a week of publishing. Consistency counts when it comes to building your RSS Feed momentum, and when you build momentum, you can improve your chances of organically growing your audience. Join Ben as he discusses methods to scale your time while still producing more content, and increase the amount of hits on your…
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What’s the best way to create your most compelling content? Drawing from your own personal experience can be a game changer in engaging your audience. In this episode, join Ben as he draws upon his own experience on why “living your message” can be the most authentic way to determine the best topics for your content. Be a part of the conversation a…
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How can we improve the communication we have with our audience? Boosting our signal to noise ratio by removing “crutch words” can improve our communication and grow our show. Join Ben for his takes on improving your signal to noise ratio to help grow your podcast’s audience. Be a part of the conversation and follow Ben: twitter.com/benbradbury_ Ben…
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With so many channels of social engagement available, finding the right option for your podcast’s community can be daunting. In this Q&A with Jeremy Enns’ Podcast Marketing Community, we discuss how you can find the right channel of engagement for your podcast’s audience. Join Ben and company as they discuss targeting the proper channels for your p…
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Let’s face it, the truth is discoverability sucks and can be a barrier to growing your podcast’s audience. Alongside Jeremy Enns’ Podcast Marketing Community, Ben explains how you can produce a podcast with discoverability in mind to maximize your market. Join Ben as he shares his insights on better ways to package and deliver your podcast’s conten…
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