Rethinking Who Pays in Irrigation AgTech with Jairo Trad

Agtech - So What?

Despite its importance to both agricultural and environmental outcomes, irrigation has not been a terribly successful subsection of agtech. We have our theories about why that is (we wrote a whole report about it, The agtech adoption dilemma: Irrigation), and many others have also spotted the challenges in this space.

But when Jairo Trad and his team dug in, they saw an opportunity for business model innovation. Their path, via Argentinian agtech company Kilimo, has been far from smooth, but where they’ve ended up seems to be a unique unlock for adoption and value capture.

This week, we’re sitting down with Jairo, CEO and Cofounder at Kilimo, who’s spent the last 14 years expanding the boundaries of the ag-water system to find the right answer to the question “who pays for water efficiency improvements.”

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