Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Treść dostarczona przez Bryce Whitwam and Ali Kazmi. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Bryce Whitwam and Ali Kazmi lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Podobny do ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
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Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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continue reading
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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The 2025 China Brand Equity & ROI Paradox - Totem's Chris Baker & OMD's Ahle Kuang
Manage episode 460297622 series 3003211
Treść dostarczona przez Bryce Whitwam and Ali Kazmi. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Bryce Whitwam and Ali Kazmi lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Welcome to Season 4! Today, we're also celebrating the 10th anniversary of the 2025 Totem China's Marketing & Media Trends Report. We hope to solve the biggest challenge in China marketing: is performance marketing, and are brands nowadays just focused on short-term sales gains? According to Totem's report, 48% of marketers plan to decrease their 2025 marketing budgets, and 31% now rank sales conversion as their top objective. Amid this, an economy that's shaping up to be the "new normal," a normal that surprisingly looks like everywhere else in the world. To discuss, Totem's Chris Baker joins us again this year, along with OMD China's General Manager, Ahle Kuang. We try to solve all the marketing problems in 50 minutes!
1. What are some of the big things that stood out for you in this year's report?
2. Are some categories safe, or are there decreases across the board?
3. Have local companies found a way to grow brands and increase market share simultaneously?
4. How do you balance the desire for short-term sales with building long-term brand equity?
5. For China, is brand equity purely driven by product innovation?
6. Do Chinese products need to live beyond a certain period to be considered a brand?
7. Are there things brands should avoid doing in the 2025 context?: Positioning is Everything
8. Can signature global brands in China grow with products designed for a global audience?
About Totem Media: https://www.talktototem.com/
Download the Totem 2025 Report Here: https://www.talktototem.com/china-insights/2025-china-marketing-and-media-review
About OMD: https://www.omd.com/
For everything ShanghaiZhan: http://zhanstation.com/
Got a Question? Access Our Mailbox: https://syracuseuniversity.qualtrics.com/jfe/form/SV_6StjsljIEPkXt3M
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. What are some of the big things that stood out for you in this year's report?
2. Are some categories safe, or are there decreases across the board?
3. Have local companies found a way to grow brands and increase market share simultaneously?
4. How do you balance the desire for short-term sales with building long-term brand equity?
5. For China, is brand equity purely driven by product innovation?
6. Do Chinese products need to live beyond a certain period to be considered a brand?
7. Are there things brands should avoid doing in the 2025 context?: Positioning is Everything
8. Can signature global brands in China grow with products designed for a global audience?
About Totem Media: https://www.talktototem.com/
Download the Totem 2025 Report Here: https://www.talktototem.com/china-insights/2025-china-marketing-and-media-review
About OMD: https://www.omd.com/
For everything ShanghaiZhan: http://zhanstation.com/
Got a Question? Access Our Mailbox: https://syracuseuniversity.qualtrics.com/jfe/form/SV_6StjsljIEPkXt3M
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
73 odcinków
The 2025 China Brand Equity & ROI Paradox - Totem's Chris Baker & OMD's Ahle Kuang
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
Udostępnij
Manage episode 460297622 series 3003211
Treść dostarczona przez Bryce Whitwam and Ali Kazmi. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Bryce Whitwam and Ali Kazmi lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Welcome to Season 4! Today, we're also celebrating the 10th anniversary of the 2025 Totem China's Marketing & Media Trends Report. We hope to solve the biggest challenge in China marketing: is performance marketing, and are brands nowadays just focused on short-term sales gains? According to Totem's report, 48% of marketers plan to decrease their 2025 marketing budgets, and 31% now rank sales conversion as their top objective. Amid this, an economy that's shaping up to be the "new normal," a normal that surprisingly looks like everywhere else in the world. To discuss, Totem's Chris Baker joins us again this year, along with OMD China's General Manager, Ahle Kuang. We try to solve all the marketing problems in 50 minutes!
1. What are some of the big things that stood out for you in this year's report?
2. Are some categories safe, or are there decreases across the board?
3. Have local companies found a way to grow brands and increase market share simultaneously?
4. How do you balance the desire for short-term sales with building long-term brand equity?
5. For China, is brand equity purely driven by product innovation?
6. Do Chinese products need to live beyond a certain period to be considered a brand?
7. Are there things brands should avoid doing in the 2025 context?: Positioning is Everything
8. Can signature global brands in China grow with products designed for a global audience?
About Totem Media: https://www.talktototem.com/
Download the Totem 2025 Report Here: https://www.talktototem.com/china-insights/2025-china-marketing-and-media-review
About OMD: https://www.omd.com/
For everything ShanghaiZhan: http://zhanstation.com/
Got a Question? Access Our Mailbox: https://syracuseuniversity.qualtrics.com/jfe/form/SV_6StjsljIEPkXt3M
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. What are some of the big things that stood out for you in this year's report?
2. Are some categories safe, or are there decreases across the board?
3. Have local companies found a way to grow brands and increase market share simultaneously?
4. How do you balance the desire for short-term sales with building long-term brand equity?
5. For China, is brand equity purely driven by product innovation?
6. Do Chinese products need to live beyond a certain period to be considered a brand?
7. Are there things brands should avoid doing in the 2025 context?: Positioning is Everything
8. Can signature global brands in China grow with products designed for a global audience?
About Totem Media: https://www.talktototem.com/
Download the Totem 2025 Report Here: https://www.talktototem.com/china-insights/2025-china-marketing-and-media-review
About OMD: https://www.omd.com/
For everything ShanghaiZhan: http://zhanstation.com/
Got a Question? Access Our Mailbox: https://syracuseuniversity.qualtrics.com/jfe/form/SV_6StjsljIEPkXt3M
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
73 odcinków
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Podobny do ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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Przejdź do trybu offline z Player FM !
